The Premium Cigar Association (PCA) and the Chaplin School of Hospitality & Tourism Management at Florida International University (FIU) have announced a new set of graduates of the 2026 Luxury Marketing & Experiences Program.
Now in its second year, the three-day executive education program ran September 30 through October 2 at FIU's top-ranked Chaplin School on its Biscayne Bay Campus, bringing together cigar manufacturers, retailers, and industry professionals. Eight modules covered strategic storytelling, brand protection and responsible luxury, strategic collaborations, luxury retail and hospitality, product innovation and pairings, market developments, and the cigar event ecosystem.
Speakers and panelists included industry names such as Jonathan Drew, Ernesto Perez-Carrillo and Lissette Perez-Carrillo, Terence Reilly, Christian Eiroa, and others, teaching side by side with FIU hospitality faculty.
Source: Premium Cigar Association